White label PPC services are a great way for PPC agencies to provide their clients with the excellent services they need without having to build everything from scratch. Let’s be honest: Everyone has different strengths when it comes to PPC marketing. Some have the creative side of things nailed, while others have exceptional analytical skills.
The trick is finding a happy medium where both parties can come together and work well as one team. White label PPC services are an excellent solution for anyone who wants to offer this type of service to their clients without having to invest heavily in creating and maintaining the infrastructure themselves.
But with so many white label agencies out there, how do you know which ones are trustworthy partners? And how can you tell if your agency is the right partner for you if you’re considering whether or not to launch a white label partnership? Read on for some insights into successful white label PPC services.
What is a White Label PPC Service?
White label PPC services are a way for PPC agencies to provide their clients with the excellent services they need without having to build everything from scratch. PPC is a constantly changing industry, and it’s hard to keep up with all the latest changes, let alone stay ahead of the game.
With white label PPC services, both parties have their own strengths and weaknesses. The agency handles the creative side of things and gets all the analytics that come along with it, while clients handle other aspects as needed. The trick is finding a happy medium where both parties can come together and work well as one team.
A white label PPC service is an excellent solution for anyone who wants to offer this type of service to their clients without having to invest heavily in creating and maintaining the infrastructure themselves.
How to Find the Right White Label PPC Partner
The first step to finding a partner is knowing yourself and your strengths. If you’re not sure what you’re good at, it might be helpful to take a look back on recent projects and see how you felt about them. You can also ask for feedback from your partners, friends, and family they might have some insight into which aspects of PPC marketing you excel in.
From there, it’s time to find a potential partner who has complementary skills. A lot of agencies will offer white label PPC services as a way to expand the service they provide without having to invest heavily in creating everything themselves.
There are many benefits that come with partnering with another agency for this type of service: it can be much easier (and cheaper) to share responsibilities between two firms rather than taking on all the work yourself. If the two partners work well together, then both will remain successful and continue to grow their businesses.
3 Key Areas of Focus When Launching a White Label Partnership
When it comes to launching a successful white label partnership, there are three main areas you need to focus on.
1) Customer Satisfaction: The most important thing is to make sure your clients are happy with the services you provide them. The best way to do this is by providing exceptional customer service. Offer excellent customer support and set up clear statistics for your clients to track their conversions and traffic.
2) Transparency: Be transparent about what you’re offering and how much it will cost. This way, customers know exactly what they’re getting into and can make the right decision for themselves.
3) Implementation: You want to be able to offer all of these services without needing a ton of resources or manpower. This means you should have the ability to offer SEO, PPC, conversion rate optimization, social media marketing, and more without a lot of trouble or expense simply because you have a team that can handle it all for you. If your agency doesn’t have all this expertise in-house, then partnering with an agency that does will automatically give you access to those skillsets at no extra cost!
Make Quality User Experience a Priority
If you’re looking for a white label PPC service, there are a few things you’ll want to keep in mind. One of the most important is making the quality user experience your top priority. The one thing that sets Google AdWords apart from other PPC networks is that it’s easy to use and navigate.
Your potential clients will have an easier time getting the help they need if your system is easy to use. Software systems should be intuitive and straightforward enough so that first-time users can make sense of them without any training or coaching from your agency. And when it comes to finding such software, there are a number of excellent options available on the market today.
It’s best to find a partner who specializes in Google AdWords and has extensive knowledge of how this platform operates. It’s also beneficial if they have ample experience working with agencies already using AdWords so they know exactly what’s needed to create an effective account for you.
Use Data to Guide Everything You Do
Data is the key to successful white label PPC services. You need to understand which elements of your campaign are working and which ones are not, and have a clear idea of how to make adjustments for future success. This means that you need a partner who understands data as well as you do.
2nd-Party Verification Is Always a Good Idea
If you’re considering whether or not to work with a white label PPC partner, you may want to verify that the company is reputable. The best way to do this is by reading reviews from previous clients. You can also ask for references and ask for a list of current partners your agency works with so you can get some insight into what kind of customer base they have.
When it comes to PPC marketing, there are many moving parts and a lot to keep track of. For example, there are keywords that need optimizing, conversion rates that need tracking, and bids that need adjusting. That’s why it’s important to find an experienced white label partner that has their finger on the pulse when it comes to all the latest innovations in PPC industry trends. White label agencies will obviously be more familiar with these types of things than a novice would be when they start out on their own.
Be Careful With Padding and Escalation Clauses
Escalation clauses and padding are basically the same things. Think of it as a way to make your ad pay for itself. When you have an escalation clause in place, this guarantees that advertisers will make back what they’ve invested no matter what happens. If a campaign doesn’t generate a certain number of clicks or impressions, the cost of these clicks or impressions is carried by your budget for the next month.
That is until the campaign generates enough revenue to cover its costs. For example, let’s say you spend $100 on PPC ads during January with an escalation clause in place. At the end of January, if your campaign hasn’t generated enough traffic to cover its costs, then those $100 worth of investments will be carried over into February’s budget (to be used on your campaign).
Padding is different from escalation clauses because it involves adding fake clicks and impressions to an ad campaign before they’re actually made public. This technique is often used by advertisers when they want to artificially inflate their metrics or increase their results at the end of a campaign so that they can show better ROI numbers to their clients.
Don’t Overlook Incognito Audience Growth Options
The Incognito Audience Growth option is an excellent way for clients to grow their audience in a less-expensive way. Allowing the white label agency to handle this for you means that you can focus on what you do best: worrying about your creative and marketing skills. Clients who want to see quick results and don’t mind paying a little more for the service are often perfect candidates for Incognito Audience Growth.
This is because it’s a very targeted way of increasing your audience size and will cost more than other methods, but it’s also an easy one-time payment. For example, if you’re interested in using Incognito Audiences and your agency isn’t currently offering them, they’ll need to create an account with Facebook Ads Manager first before they can start using them on your behalf.
If they’ve already created the account, then all they need to do is sync it with yours so that they can start running campaigns on the account. This will allow them to run ads specifically targeting those audiences that fit into your ideal customer profile – namely singles, African-American men between 23-35 years old who make at least $35,000 per year.
References:
1-Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook, and Amazon Mechanical Turk
First Published September 16, 2015
https://doi.org/10.1177/1525822X15603149
2-Search Engine Optimization and Pay-per-Click Marketing Strategies
Accepted author version posted online: 18 Jun 2013, Published online:18 Jul 2013
https://doi.org/10.1080/10919392.2013.808124
