Australia’s Top-Selling Smartphones of the Year: What Makes Them So Popular?


Well, we certainly can’t live without them.

Sufficed to say, we have become somewhat dependent on these little gadgets called smartphones.  And as every quarter goes by one well-known manufacturer releases a new one with something your one doesn’t have, which in many cases makes it a must-have!

With so many gadgets, some useful to you; and some not, it’s good to establish what you really do need and what the priorities are before you just go by a name.

So we’ll take a look at what’s flying off the shelves in Aus and try and make sense of it all for you, so stick with us, and we’ll break it down.

What’s in Demand?

Apple iPhone 15 Pro

Being the best-selling smartphone in Australia, the Apple iPhone 15 Pro has demonstrated its validity.

This is a high-end and powerful cell phone, thanks to its slim and durable titanium body, superfast A17 Pro chipset, excellent cameras, and brilliant display.

The Stimulus-responsive ProMotion in the iPhone 15 Pro’s 6.1-inch OLED display regulates the refresh rate between 10Hz and 120Hz depending on content and battery level. This, therefore, makes the monitor clearer, silkier, faster, and more energy-saving.

The camera setup includes a triple rear camera array, which consists of a:

  • 12-megapixel wide-angle lens
  • 12-megapixel telephoto lens with 3x optical zoom
  • And a 12-megapixel ultra-wide-angle lens with macro functionality.

The cameras bring:

  • Night Mode
  • Portrait Mode
  • Cinematic Mode
  • And ProRes Video…

That can provide amazing and professional shots and videos.

The 15 Pro also features a 12 MP front camera with Face ID, Animoji, and Memoji support. Moreover, the 15 Pro has a long battery life of 22 hours of video playback. It is suitable for MagSafe and wireless charging, and fast charging with a 20W adapter.

Powered by the iOS 15, the iPhone 15 Pro also features a user-friendly and secure interface and a plethora of functions and apps like:

  • FaceTime
  • iMessage
  • Siri, and many more…

Another very important element of the integration that the iPhone 15 Pro has with other Apple devices and services such as:

  • Apple Watch
  • AirPods
  • iCloud
  • Apple Music and many more services…

The15 Pro is available in four colours from which to choose

  • Graphite
  • Silver
  • Gold
  • And Sierra Blue…

Paired with storage options of 128GB, 256GB, and 512GB.


  • Sustainable premium design
  • Super fast movement and powerful operation
  • Amazing and versatile cameras
  • Pleasant and flowing presentation
  • Long and fast battery life
  • UI is smooth and secure
  • Undisturbed and cozy atmosphere


  • Expensive
  • No fingerprint scanner
  • No expandable storage

Samsung Galaxy S23 Ultra

So here we come to Australia’s second on the list – The Samsung Galaxy S23 Ultra.

It’s likely to be a best-seller in numerous countries as it’s laden with tech and funky features, which we all love.

Now, Samsung has gone BIG, and when we say BIG we mean BIG – get ready for a humongous 6.8-inch curved AMOLED display with 120Hz refresh rate and QHD+ resolution support.

When you process that tech, that is in outer space somewhere!

It also includes an under-display fingerprint sensor, ambient light sensor, and a pinhole cutout for the 40MP selfie camera. Similarly, the S23 Ultra has a quad rear camera system with a:

  • 108-megapixel wide-angle lens
  • 12-megapixel ultra-wide-angle lens
  • 10-megapixel telephoto lens with 3x optical zoom
  • And 10-megapixel periscope lens with 10x optical zoom.

They are capable of 8k video shooting, the digital zoom can have 100x, night mode and portrait mode are built-in, and the details of the photos and videos can be very awesome with these cameras.

In addition, the performance is quite impressive since the device has an Exynos 2100 chipset, 12GB of RAM, and an internal storage of 128GB expandable up to 1TB through a microSD card. This is where it is more than competitive as its expandable.

The battery of the Samsung Galaxy S23 Ultra is also very versatile and provides 19-hour duration for video playback. Moreover, it is compatible with wireless as well as reverse wireless charging and fast charging using 25W adapter.

In addition to this, the S23 Ultra is powered by Android 11, which is a highly effective and user-friendly platform that comes with apps such as:

  • Google Assistant
  • Google Pay
  • Google Photos and others…

The Samsung Galaxy S23 Ultra is also compatible with other Samsung products or services like the:

  • Galaxy Watch
  • Galaxy Buds
  • Samsung Pay
  • Samsung Health and plenty more…

You are entering a smart and connected ecosystem.

The S Pen is also supported by the Samsung Galaxy S23 Ultra. This stylus serves for writing and drawing and also for smartphone control.


  • Huge and curved monitor.
  • High-powered speed.
  • Amazing and adaptable cameras
  • Extended and rapid battery life.
  • Flexible and user-oriented GUI.
  • Smart and connected environment.
  • S Pen support


  • Bulky
  • Expensive
  • No headphone jack

Google Pixel 8 Pro

The Google Pixel 8 Pro is the third best-selling phone in Australia and is one of the best Android phones.

This phone represents a pure, smooth experience due to its sexy and waterproof build, fast and reliable operation, good cameras, and nice and safe software.

The display of the Google Pixel 8 Pro is OLED and has a 120Hz refresh rate and a QHD+ resolution with a 6.7 inches size.

The screen also features an under-screen fingerprint scanner and a punch-hole cutout for the 12 MP front camera.

Furthermore, the Google Pixel 8 Pro is equipped with a triple rear camera module, which is a:

  • 50-megapixel wide-angle lens
  • 12-megapixel ultra-wide lens
  • And a 48-megapixel telephoto lens with 4X optical zoom.

The cameras provide:

  • 4K video recording
  • Night Sight
  • Portrait Mode
  • Astrophotography Mode and more…,

All of these allow for making strong and persuasive pictures and videos.

The Google Pixel 8 Pro can’t compete with the big boys, but it’s proved a decent alternative both in price and because it has plenty of kit to go with it.

It’s got a Snapdragon 888 chipset, anything with Snapdragon inside is a decent buy. Also, 12GB of RAM, and 128GB or 256GB internal storage, so that should tide you over nicely.

Moreover, the battery of the Google Pixel 8 Pro is quite impressive, giving 18 hours of video playback.

It offers wireless and reverse wireless charging and fast charging with 30W adapter. Google Pixel 8 Pro also runs Android 12, in which the interface is pure and smooth, and it provides lots of features and apps:

  • Google Assistant
  • Google Pay
  • Google Photos and more.

The Google Pixel 8 Pro is compatible with other Google products such as:

  • Pixel Buds
  • Pixel Stand
  • Google Nest
  • Google Stadia, among others…

Thus making it a simple and smart ecosystem.


  • Elegant and black. or Classy and black waterproof
  • Fast and steady action
  • Fantastic and natural cameras
  • Secure and neat software
  • Stylish


  • No expandable storage
  • No headphone jack
  • No face unlock

Read also: Light Up Your Living Room with These Modern Viewing Solutions


So that’s one of the top three, in a nutshell.  The first two are the usual suspects, of course.  They have been fighting it out for the top spot not just in Aus but worldwide for years.  As soon as one brings out a top-range model, the other follows suit with a couple of extra gadgets. That is the key to success: they keep pushing each other.  Don’t forget there are plenty of units out there that have extremely good features and tech and cost WAY less. It all comes down to what you really need it for, and don’t say showing off! Good luck finding the right one.

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